71 FERIAS I TRADE FAIRS & EVENTS Other new products: Ella by Aptar, a new aerosol ideal for hair mousses, with a small slit for easier application and an applicator with less plastic, and PALC by Aptar, a generous mist compatible with shine solutions, with wide diffusion. “There is a huge trend towards body mist,” stated Delphine Bony, Marketing Manager Beauty EMEA Aptar Beauty. During PPW, Marc Prieur, President of Aptar Beauty, took stock of the current situation: 2024 was a very good year, but 2025 was more challenging, and a return to historical unit growth standards of 3-4-5% annually is expected across all categories (fragrances, perfumery, personal care). “Price has been a significant factor in recent years,” creating a gap between value and unit growth; The projected average is once again positive in units, which is crucial for a packaging manufacturer. Prieur commented that “Europe is more resilient, while Asia is more dynamic.” China is recovering, there’s a boom in Chinese skincare brands, and India is industrially active. In Latin America, the situation is stable: good results in Brazil, Mexico (with a new factory), and Colombia, but Argentina is experiencing a difficult time. The president of Aptar Beauty also spoke about sustainability as a strategic pillar, with a 10-year plan for recyclable and refillable products that incorporate recycled materials; the challenge is to provide solutions that are both sustainable and competitive to drive growth for clients, who are progressing on their own sustainability roadmaps. He highlighted the “custom corner” concept, in line with a market seeking to differentiate itself from the standard; the trend is toward personalization, with greater agility. While Oyonnax (France) is important, Aptar’s customization goes far beyond that: production takes place in various group factories in Europe, China, Latin America, and the United States. “Acquisitions and joint ventures in China provides us with an ecosystem to accelerate personalization,” explained Marc Prieur. Prototyping capabilities have also increased in the United States, with co-designing with clients and achieving turnaround times for parts; in addition, ergonomics and a usercentered approach are gaining importance. Personalization represents approximately 20% of Aptar’s total revenue; it ranges from small variations on standard products to significant customizations, including fully tailored solutions (such as Clarins’ Double Serum). Rapid entry of innovations to market is a priority, but “all must be sustainable.” Furthermore, “digitalization is fundamental.” Finally, he spoke about the dynamics of the fragrance and personal care/hair care categories. In fragrances, growth in value of up to 6% is expected, according to industry players, with a return of 3-5% in both value and volume, and price saturation after three years of increases. In personal care, which represents more than 40% of Aptar’s business, growth has been projected for 2025 and is expected to continue in 2026; and in hair care, there is solid, sustained double-digit growth, concluded the president of Aptar Beauty. BORMIOLI LUIGI Bormioli Luigi showcased its glass makeup collection with Swing, a glass lipstick that is refillable, recyclable, and fully customizable. COVERPLA Coverpla presents Emeraude, named in honor of a wedding anniversary, born from the historic collaboration of more than 40 years between Groupe Pochet and Coverpla. In a 50ml format, it easily matches any cap design, and “its originality is key,” emphasizes Sébastien Saussereau, CEO of Coverpla. CRISTALPACK With an investment of nearly one million euros in 2025 in a second hot stamping machine, Cristalpack has further expanded its production capacity. “Our new Bobst hot stamping equipment offers us superior quality hot stamping and multi-level curved stamping, as well as significantly increased production capacity. These advantages guarantee our manufacturing quality and competitiveness for our customers,” explains Nicolas Guillard, co-founder of Cristalpack. Furthermore, its EcoVadis Gold Medal (2025) endorses its high level of performance in social and environmental responsibility. Key figures for Cristalpack: €5 million in revenue in 2025, of which 80% comes from perfumery/ cosmetics, 15% from food, and 5% from spirits and multimedia. FEDRIGONI Fedrigoni Special Papers presented the latest additions to its premium packaging portfolio at Paris Packaging Week. Bagassa is an uncoated paper made from the residual fibers of sugarcane processing. Recovering the remaining fibers after pressing helps to significantly reduce waste. Clearly visible on the paper’s surface, the fiber itself becomes a distinctive feature. The Carte à Parfum collection focuses on specialty papers and boards designed for the perfume industry. Made with long fibers, ECF pulp, and FSC® certification, it stands out for its natural aesthetic and tactile appeal, enhancing the sensory experience. Aroma reproduction and fragrance consistency are validated by an independent sensory analysis laboratory. The range is available in four colors (Premium White, White, Ivory, Black) and in a cotton-finished version. Freelife, a long-standing Fedrigoni range, offers a wide selection of uncoated papers and boards with recycled content. These versatile papers are ideal for applications in both the publishing and packaging sectors. Available in weights from 80 to 350 g/m2, each range is characterized by a specific fiber Easy Dose – Sampling Innovations Europe.
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