81 ACTUALIDAD I NEWS aspects: product preservation, sustainability, and the consumer experience. First, protecting the oil is fundamental. The packaging must guarantee that the product retains all its organoleptic properties until consumption, preventing factors such as light and oxygen that facilitate oxidation. In this regard, solutions like Bag-in-Box allow for better oil preservation, as they prevent air from entering, maintaining its quality for longer. Furthermore, it is completely opaque, while also facilitating more controlled dispensing. On the other hand, sustainability is a crucial criterion in the development of our products. We are constantly working on redesigning our packaging, seeking to reduce and simplify materials, incorporate recycled content, and design more efficient solutions from a logistical and environmental perspective. Finally, we place special emphasis on convenience and functionality for the consumer. Examples of this include spray formats, which allow for greater control over the amount used, facilitating calorie management and adapting to new consumption habits. We also develop dispenser containers like Squizz, which offer precision, cleanliness, and ease of use in everyday life. Overall, our approach to packaging seeks to balance innovation, sustainability, and practicality, offering solutions that not only protect the product but also enhance the consumer experience. You are pioneers in launching new products, such as Coosur’s Bag-in-Box. Why did you decide to invest in this format? At Acesur, we are committed to listening to consumers to identify new consumption patterns at home. Today, consumers are not only looking for topquality oil, but also packaging solutions that fit their lifestyles: more practical formats that are efficient at preserving the product, easy to handle, and offer convenience in everyday life. In this sense, our new Bag-in-Box responds to this need to simplify the experience without compromising product excellence. This format facilitates more intuitive, clean, and precise use, allowing for better oil dispensing and preventing spills or overuse. Furthermore, its lightweight and functional design improves handling and storage in the kitchen, something especially valued in today’s home environments. In addition, it preserves the oil in optimal condition, protecting it from light and oxygen, ensuring that consumers enjoy the product as fresh as the first day for longer. And, of course, it incorporates a sustainable dimension. The outer box is 100% recyclable, and the inner bag uses less plastic than a conventional bottle. Likewise, its cubic, lightweight, and stackable design optimizes transport and storage, thus contributing to a smaller carbon footprint throughout the logistics chain. You also recently launched the Coosur Gran Selección 750ml EVOO in an octagonal glass bottle. Is glass perhaps a material more closely associated with a high-quality image? Glass remains a material closely linked to quality and the perception of superior quality in a product like olive oil. In this case, we wanted to go a step further with a distinctive design, such as our octagonal bottle, a recognizable symbol of our Coosur brand, reinforces its identity on the shelf. Furthermore, this bottle is made from 71% recycled glass, reflecting our commitment to sustainability without compromising on excellence. From a technical standpoint, it offers an optimal barrier against oxygen and light, two key factors for preserving the properties of extra virgin olive oil intact. The result is packaging that combines elegance, functionality, and sustainability, aligned with the group’s environmental objectives and the expectations of an increasingly demanding and conscious consumer. In 2012, Acesur created a Research, Development, and Innovation (R&D&I) department in Vilches, Jaén. Why was it created, and what are its objectives? The company has deeply ingrained innovation since its inception; in fact, our corporate slogan, which accompanies our logo, reads: “We innovate through tradition.” This detail clearly demonstrates what innovation means to Acesur. All this innovation work carried out historically was organized, channeled, and strengthened through the creation of an R&D&I department almost fifteen years ago, reflecting Acesur’s commitment to leading the transformation of the olive oil sector through knowledge and innovation. Our goal is to research and develop solutions that add value throughout the entire chain: from the product to the packaging, including production processes. To achieve this, we have a superb team of qualified personnel with interdisciplinary backgrounds: engineers, biologists, and food technology graduates who work on a broad portfolio of R&D and new product development projects, in collaboration with the most prestigious universities, technology centers, and other strategic partners, both public and private. This allows us to accelerate our growth, strengthen our scientific and technical capabilities, and advance in sustainability and efficiency. La valorización de subproductos es uno de los pilares de nuestro modelo de negocio. Acesur dispone de plantas de tratamiento de subproductos oleícolas, como hueso y orujillo, en las que genera biomasa The valorization of by-products is one of the pillars of our business model. Acesur has olive oil by-product processing plants, where it generates biomass
RkJQdWJsaXNoZXIy Njg1MjYx