xxxxxxxxxx xxxx 25 TEMA CENTRAL I MAIN TOPIC xxx xxx vation Forum and highlighted the Start-up Pitch Competition, which aims to “give visibility to cosmetic startups and foster new synergies with established companies.” On this occasion, the startup OrAIsi won in the Seed category, which recognizes projects in their early stages. This RegTech platform, which uses artificial intelligence to automate the creation of cosmetic PIF files, received the jury’s recognition in a final where Aloe Vitae, Dermatologic Store, and IDZ – IngreDiZymes also competed. In the Growth category, aimed at initiatives with a higher degree of business development, the award went to Kemchain, which shared the nomination with Helseffekt and Raz. This company offers the possibility of transforming the document management of suppliers’ raw materials into a simple, fast, and efficient process. Beauty in the box, day on packaging & POS Another interesting event focused on beauty product packaging was the workshop on packaging and point-of-sale materials organized by Beauty Cluster at the TEB Grup Cooperatiu facilities. Titled ‘Beauty in the Box, ’ the event, with News Packaging as a partner, brought together professionals from across the packaging value chain. During the meeting, held on April 9th, trends and innovations in cosmetic and perfume packaging were discussed, ranging from new materials and sustainable solutions to design, functionality, regulations, and efficiency within the value chain. The conference was structured into different sessions. The first, on “rethinking” packaging, featured presentations by Roger Jerez, who spoke about TEB, which has been generating value through inclusion and industrial excellence for 60 years; Anna Gené, from Aktiva/We are aktivists; Mariano Leser, from Blomon; Eva Ibáñez, from Encaja Bio; and Daniel Sánchez, from Rafesa. The second session, on innovation in packaging, featured Àlex Brossa, from the Packaging Cluster; Manel Carmona, from Vanguard Graphic; Silvia Sabater, from Alglass; Silvia Hoyos, from Aptar Group; and Leonor Pascual, from Ainia. In the third section, focused on the point of sale and the end consumer, the following speakers participated: Jordi Calduch, from Sampling Innovations; Daniel Saura, from Leca Graphics; Rafael González, from Adaequo; and Ramón Gargallo, from VPV. Roundtable Finally, there was a roundtable discussion on key strategies for differentiation in the value chain, moderated by Maica García, editorial coordinator of News Packaging, with the participation of: Àlex Brossa, Anna Escribano (Rafesa), Francesc Morata (Noreste), and Jordi Calduch. Some statements: • Àlex Brossa: “One of the elements for differentiation is having a clear understanding of what the company does and, above all, what it doesn’t do. Focus on what you’re good at and build upon that. Innovation makes sense when there’s a business model behind it, or a demand or market that can support it.” • Jordi Calduch: “Ultimately, innovation is about co-creation; it’s about partnership, about being able to grow with the clients you work with, accompanying them in that innovation. Companies that like to innovate are thriving.” • Anna Escribano: “Packaging is the closest link between the brand and the consumer. And at Rafesa, what we try to do is, in addition to its function of containing and protecting, also communicate.” • Francesc Morata: “We are AI fanatics. It allows us to be much more agile and to showcase the final result in a more attractive way. It’s also great when making models; before it was very expensive, and now 3D printing can be done in less time.” IV Foro de Innovación Cosmética. 4th Cosmetic Innovation Forum. Se sigue apostando por la sostenibilidad, con envases monomateriales y reciclables, con más porcentaje de material reciclado y rellenables The focus remains on sustainability, with single-material and recyclable packaging, a higher percentage of recycled material, and refillable options ‘
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