40CLÚSTER DEL PACKAGING business opportunities. In this regard, he stressed that “the quality of our relationships is the main predictor of long-term happiness and success,” and underscored the role of technology as a tool to facilitate more relevant and meaningful connections. During the General Assembly, the Packaging Cluster presented the results of the year and the action lines of the new 2026-2029 Strategic Plan, aimed at strengthening the sector’s competitiveness through collaboration, shared knowledge, and the creation of innovation ecosystems. According to the organization’s president, Martina Font, “no organization can face such complex challenges as sustainability, digitalization, or adapting to new regulatory frameworks alone. The role of the Packaging Cluster is to connect companies, knowledge, and talent to generate opportunities and strengthen the sector’s competitiveness.” The day concluded with a presentation by Alfons Cornella, founder of Infonomia and the Institute of Next, who, under the title “How to Innovate Without Being Google?” argued that innovation is not exclusive to large technology companies, but rather a capability that can be developed in any organization. In this regard, he emphasized that “it makes no sense to talk about innovation, but rather about innovative people,” underscoring the importance of building corporate cultures that are curious, open to change, experimentation, and learning. Second day On the second day, the Packaging Talks took place, during which Martina Font highlighted the strategic role of the packaging industry within the Catalan and European economies, as well as the need to strengthen companies’ capacity for innovation to face the challenges of the coming years. The president also noted that packaging is present in practically all industrial value chains and that its competitiveness will be increasingly determined by the ability to incorporate new technologies, manage data, attract talent, and anticipate market changes. The day included an institutional welcome from the Secretary of State for Industry, Jordi Garcia Brustenga, who emphasized the importance of collaboration between government and business to drive industrial transformation and strengthen the competitiveness of the productive sector. Artificial Intelligence, a lever for transformation Next, Enric Barba, an expert in innovation management, pointed out that innovation continues to be one of the main levers for driving growth and resilience in companies in an increasingly demanding and competitive environment. He argued that innovation must be understood as a strategic discipline aligned with business objectives and results-oriented. In this regard, he emphasized that “innovation is not inspiration, but method, work, and execution: it doesn’t guarantee success, but failing to innovate guarantees failure.” One of the main points of consensus during the day was that artificial intelligence has already moved beyond the experimental phase and is consolidating itself as a real transformation tool for industry. In this context, Mireia Garcia, Director of Transformation and Artificial Intelligence at Hinojosa Packaging Group, shared her experience in the adoption of AI in industrial environments. The session concluded with a round table discussion moderated by Joan Puaté, Cluster Manager of the Digital Cluster, in which the following participated: Pau Vila, CEO of LC Paper; José Racionero, CEO of AIS Vision; Marius Rossell, CEO of Trilogi; and Albert Iribarne, Data Scientist Manager at Dribia, presented specific applications related to automaNoticias News Héctor Sánchez Margalef.
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