55 NOTICIAS I NEWS iF DESIGN AWARD 2026 • Xenon, by SIMON Group DESIGN: SIMON Group • WILDLY CRAFTED, Bottles for Spirits & Wines, by ESTAL packaging DESIGN: DSIGNTANK • VINOLOK DUET, the harmony of wood and glass, by VINOLOK DESIGN: DSIGNTANK iF Design Trend Conference 2026: the convergence of craftsmanship and artificial intelligence in contemporary design The day after the iF DESIGN AWARD NIGHT 2026, the iF Design Trend Conference 2026 was held in the iconic Axica building, next to the Brandenburg Gate, in Berlin. During the event, the new iF Design Trend Report 2026 was presented. In its fifth edition, this 300-page report connects interdisciplinary design trends with the most relevant technological and social developments. Craftsmanship vs. Artificial Intelligence Nearly 500 attendees participated in a program focused on global design trends. The various presentations addressed how craftsmanship and artificial intelligence are more connected than we think. Speakers included: • Branko Lukic (Cognitive Architecture, San Jose, California): The Value of Human Imperfection in the Age of AI • Mouna Andraos & Melissa Mongiat (Daily tous les jours, Montreal, Canada): Redefining Public Space and Human Interaction for the 21st Century • Robert Hodgin (Rare Volume, Brooklyn, New York): The Role of Creativity in an Age of Increasing Automation • Borja Martinez Pérez (Lo SientoBarcelona/ Spain): The relevance of analog creativity in a digital world. “Hand Thinking” was the title of the conference, which focused on reclaiming the value of artisanal work as a creative force and distinctive trait in a time of digital revolution. Martinez wanted to demonstrate, and succeeded, that hands remain a living and essential tool for creation. He did so by showing the audience some of the firm’s projects, made by hand and, above all, with great passion for creating pieces with meaning and purpose. Elaborada con hasta un 100% de vidrio reciclado posconsumo, Wildly Crafted Collection celebra la belleza natural de la imperfección Crafted with up to 100% postconsumer recycled glass, the Wildly Crafted Collection celebrates the raw beauty of imperfection Foto: iF Design Hannover. WILDLY CRAFTED, Bottles for Spirits & Wines, by ESTAL packaging. DESIGN: DSIGNTANK
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