60NOTICIAS I NEWS mos hacia la quinta ola de revolución industrial en la cual no van a sustituir a las personas por la inteligencia artificial, sino que se trata de buscar una colaboración». Para ello, hay que invertir, formarse y encontrar buenos aliados para hacerlo. Brossa anima a las empresas a trabajar «en optimizar sus procesos actuales» y también a «tratar de pensar un poquito más allá, en qué oportunidades les puede generar esta tecnología». Vila, por su parte, resume su posición afirmando: «esto no es opcional, esto es una ola que nos afecta, queramos o no». Las compañías deben intentar aprovechar este recurso y sacarle el máximo partido para afrontar el cambio de la mejor manera posible. The adoption of AI is linked to the level of digitalization previously achieved by companies. As Ricardo Díaz explains, “digitalization has progressed in stages.” Large companies have invested in digitizing and interconnecting processes, incorporating IoT, and obtaining high-quality data, which subsequently facilitates the application of AI. According to Díaz, AI is currently being applied “in different areas, in the design and use of materials, in monitoring manufacturing quality, in robotics, and in improving productivity and traceability.“In the case of small and medium-sized enterprises (SMEs), he believes that adoption can be more complex and recommends”looking for simple cases that can become a success” to facilitate the organization’s adoption of this technology. Àlex Brossa agrees that automation is an important preliminary step. “Once processes are automated and data is available, it’s easier to apply AI to optimize them, ” he points out. AI is improving production processes, and at the same time, professionals are using it individually to improve their tasks, including administrative ones. For Pau Vila, the adoption of AI should also be analyzed from a competitiveness perspective. “Companies must keep in mind that their competitors are also incorporating AI. If one company uses it to be more agile and productive and another doesn’t, a competitive gap can arise, ” he states. Vila also differentiates between the application of AI in offices and in production environments. Office applications are more accessible, while in production there is a greater gap because it requires accumulated and interpretable data. AI can also be used for Creating software and programs for production. According to Díaz, among the main advantages of AI are improving process efficiency, “improving productivity, reducing costs, reducing waste, and being able to make decisions by anticipating situations or problems that may arise in manufacturing, packaging production, and throughout the entire packaging chain.” The other side of technology adoption is related to investment and organizational preparation. “You have to invest and train the team, ” says Díaz, who also considers it necessary to have “suppliers who can help or partners to find those use cases and success stories.” Brossa adds that, although AI can currently be an advantage, in the medium or long term “it will be like the internet, meaning that everyone will use it and it will cease to be a competitive advantage.” Therefore, he proposes going a step beyond optimization: “Once AI has an impact on improving industries, what we should be thinking about is new business opportunities.” Cybersecurity and talent Cybersecurity is another aspect that companies must consider. Vila explains that Mediante IA combinada con técnicas de imagen, de visión, de inspección y control de calidad, se pueden detectar de manera temprana defectos de fabricación o de sellado y reducir las mermas By using AI combined with imaging, vision, inspection, and quality control techniques, manufacturing or sealing defects can be detected early, and waste reduced
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