Advertising
30November

The packaging of turrones El Lobo, Grand Laus 2020 in graphic design

The packaging of turrones El Lobo, Grand Laus 2020 in graphic design

The Nit ADG Laus, the ADG Laus Graphic Design and Visual Communication awards ceremony, was held on Thursday, November 26 in online format. It is the great event in which the Association of Graphic Designers and Art Directors of the FAD (ADG-FAD) presents awards that have been called since 1964 and which this year have completed 50 editions. More than 1,200 projects have been presented this year to be evaluated by the jury of each category, made up of renowned national and international professionals.

In total, 346 projects have been awarded: 5 Grand Laus, 1 Young Talent, 34 Gold Laus, 85 Silver Laus and 217 Bronze Laus and 4 Laus Aporta, two professionals and two students. In addition, the ADG Board has awarded 1 Laus de Honor and 1 Laus Companies and Entities.

The projects are divided into six categories: Graphic Design, Digital, Advertising, Audiovisual, Students and Aporta, the novelty of this year. Within each category the projects, presented in different sections, compete to obtain the Bronze Laus, Silver Laus and Gold Laus. The projects awarded with a Gold Laus in each category compete to win a Grand Laus and, in the case of students, a Young Talent. Finally, the Board of Directors of ADG-FAD chooses two relevant awards: the Laus de Honor and the Laus Empresas y Entidades.

2020 Laureates Laus de Honor 2020: America Sanchez
The ADG-FAD Board has estimated to award the Laus de Honor award to America Sanchez for her contribution to the definition of the profession and teaching, for the creation of an emblematic imagery full of intelligence and humor for the city of Barcelona and for its immeasurable contribution to the graphic culture of the country. The work of America Sanchez has previously been recognized on several occasions with 6 Laus awards, the National Design Award in 1992 and the 2001 City of Barcelona Award for the book "Barcelona Gráfica".

Laus Companies and Entities: Grupo Tragaluz
This award wants to recognize those companies or entities that stand out for their long, fruitful and inspiring relationship with graphic design and visual communication.The Board of ADG-FAD has decided to award the 2020 Laus Empresas y Entidades award to Grupo Tragaluz for the significant commitment and close connection of its project with graphic design, interior design and furniture design and for having trusted since its inception in professionals of the stature of Peret, Pepe Cortés, Javier Mariscal, Mario Eskenazi, RUN, Sandra Tarruella and Frederic Amat, among many others.

Grand Laus Graphic Design: El Lobo
Jury: Marc Català, Luis Coderque, Griselda Martí, Rocio Martinavarro and Roberto Núñez
Chairman: Samuel López
Studio / Agency: Utopicum
Client: El Lobo
Project description: Packaging and / or label line for the general public
The jury's verdict: "A recognition of the value of mass consumption packaging design and the complexity and dedication that the redesign of long-standing and long-standing brands implies, as well as the value of the commitment to innovation in design in supermarket products"

Grand Laus Graphic Design: Nostalgia
Studio: Extratype / Extra Studio
Client: Vogue Spain
Project Description: Full Family or Alphabet Design

Grand Laus Advertising: Benvinguda Màgia
Studio / Agency: Olga Capdevila & Pol Solsona Studio
Client: Ajuntament de Barcelona
Project description: Outdoor advertising

Grand Laus Advertising: Alma
Studio / Agency: OriolVillar
Client: DAMM SA
Project description: Spot

Grand Laus Audiovisual: Last Bloom
Studio / Agency: Hamill Industries
Client: Floating Points (Ninja Tune)
Project description: Videoclip

Young Talent: The Tragic Tension Between the Complexity of Desire and the Simplicity of Social Norms
Author: Paula López-Nuño
School: Elisava Laus

Laus Aporta
Professional Laus Aporta: #ElijoQuerer #TrioEstimar
Study / Agency: Diego Mir and Luis Demano
Client: University of Valencia, Context Program

Professional Laus Aporta: Invisible Solitude
Studio / Agency: Estudio Creativo LLYC
Client: BBK Foundation

Laus Aporta Students: Ibierno
Author: Rubén Planas
School: ESDAP Catalunya, Serra i Abella

Laus Aporta Students: Slope. A readable word through a variable font
Author: Xavier Soler Costa
School: Idep Barcelona

Publicado en Design, Creativity, Food

24November

AIFEC 2020 Best Label Awards

AIFEC 2020 Best Label Awards

The annual meeting of AIFEC partners ended with the presentation of the awards of the second edition of the awards for the Best AIFEC Labels, which this year have raised the company Coreti as the winner in the category of food and beverages and Adhesivos del Segura in the news of innovation and development.

Coreti's winning label is a wine label created for Sabaria. It is a wine that represents the jewel of this winery, so the label represents that idea: the front is made with two different papers to give it volume. The upper part is printed on velvet paper with dry stroke and stamping and the lower part in soft touch with embossed stamping and blue screen printing.

Most of the works that have been presented this year have been in the category of food and beverages, so the jury also decided to give a second prize for another label that was very close in score to that of Coreti: it is the MUWI label by Etilisa, a wine label that represents the poster of the fourth edition of the music festival at the Music & Wine winery, made in four-color printing with fluorine pink ink. Use the hot stamping technique and apply 3D pyramid relief.

The winning label in the innovation and development novelties category is Anti Gotta, a proposal by Adhesivos del Segura for the Chateau de Mus winery that includes an integrated anti-drip disc. The production of this label with the disc has three die-cutting processes and the possibility of lamination to give the appearance of paper required by the customer.

Publicado en Innovation, Beverages

16November

Fedrigoni launches Paper Box

Fedrigoni launches Paper Box

The entire range of Fedrigoni papers is divided into three easy-to-handle sections, with nearly 900 different types of natural, coated, colored, white, smooth and embossed papers of all weights.

«After years of hearing that we think “outside de box”, now is the time to think inside the box” exploring the Paper Box collection, because at Fedrigoni we believe that choosing paper for a project is a creative act in itself», says Micaela Di Trana, Fedrigoni's director of paper marketing.

Developed by designers Paul Neale, Andy Stevens and Huw Morgan of the Graphic Thought Facility (GTF) agency, the Paper Box is made entirely from Fedrigoni paper, including the elegant outer casing. It aims to inspire and guide designers, printers, publishers, packaging professionals, etc.

Paper Box contains all Fedrigoni papers (80 ranges, including natural white, ivory, natural color and coated papers in different finishes), divided into three sections that easily fit into the elegant black container, externally coated with Imitlin Fiandra Black 125 g / m2.

Fedrigoni launches Paper Box with a great international communication campaign.

Publicado en Others, Innovation

11November

Stoelzle Masnières Parfumerie creates the bottles of Angels' Share and Roses on ice by Kilian

Stoelzle Masnières Parfumerie creates the bottles of Angels' Share and Roses on ice by Kilian

Kilian Paris entrusted Stoelzle Masnières Parfumerie with the creation of the bottles of the new fragrances The Liquors. A thick glass, engraved with the emblematic K motif, reflecting light from every angle. Trompe l'oeil objects, reminiscent of cocktail glasses in Art Deco bars... The great complexity of the design of this bottle required a technical feat from the Stoelzle team.

Angels' Share was concocted in collaboration with perfumer Benoist Lapouza. Roses on ice is the fruit of the collaboration on the taste of "gin on the rocks" between Kilian Hennessy and perfumer Franck Voelkl.

For the launch of these fragrances, several challenges were successfully met: a facetted bottle, very rich in glass, carried by a very small screw ring; a very regular distribution at the base and shoulder despite very pronounced intaglio engraving; the creation of a very specific mould, requiring a demoulding in several parts; and perfect dimensional control to allow a good positioning and gluing of the plate.

Publicado en Fragrances, Innovation

09November

TNT Global Manufacturing meets a new challenge with the collar and caps for Loubiworld collection

TNT Global Manufacturing meets a new challenge with the collar and caps for Loubiworld collection

Louboutin's Looubiworld collection combines the elegance of the brand's iconic red and the metallic shine of nickel, enhanced with epoxy or plastic. TNT Global Manufacturing has materialized the brand's creative design through the collar, made of two pieces - an aluminium stovepipe and a brass plate, respectively nickel-anodized and nickel-galvanized - and hidden by the 100% recyclable injected zamak cap, once assembled. Each head is embellished with red details in epoxy or plastic.

There are 7 patterns:

Loubifunk: Pineapple composed of 4 zamak pieces including 2 with epoxy inlay inside the top leaves.

Loubidoo: Cat made of 5 zamak pieces. Epoxy ears and red plastic lipstick.

Loubikiss: Mexican style head made of 2 zamak pieces, with lips covered with a thin layer of epoxy.

Loubirouge: Iconic Louboutin stiletto, with heel on Paris, overlooking the globe, made of 3 zamak pieces, and sole covered with a thin layer of epoxy, requiring excellent know-how given the complexity of the surface to be covered.

Loubiraj: Indian tiger made of 3 zamak pieces and a red plastic jewel on the side of the top.

Loubicrown: Crown made of 2 zamak pieces and 4 "precious" stones in red plastic.

Loubicroc: Egyptian crocodile wrapping an obelisk, made of 3 zamak pieces, with epoxy-coated claws on each leg.

Publicado en Fragrances, Innovation

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