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17April

The Saem embraces wood for its new masculine range

The Saem embraces wood for its new masculine range

Korean brand The Saem is all about nature and it wanted the packaging to reflect its ethos, so wood was a natural choice. The Saem selected Quadpack as its packaging provider to design and manufacture a high-end wooden cap for the range.
A cylindrical cap was professionally crafted in ash, using raw material sourced from sustainably-managed forests. The geometric design follows the shape of the bottle, for a strong upright profile that’s perfect for the range. The natural grain pattern is left exposed – one you can see, feel and touch, adding a sensory level to the pack.
The Saem Classic Homme is a skin-strengthening treatment for men that deeply hydrates and revitalises men’s rough and tight skin, The range comprises a Toner and Moisturiser, contained in 130ml bottles and it is now available from the brand’s stores in Asia and the US.

Publicado en Beauty, Innovation

15April

Vibranding designs the packaging of Borges olives

Vibranding designs the packaging of Borges olives

A packaging for the new olives of Borges International Group designed by Vibranding. Borges is known for its typical Mediterranean products, which is why the name of these premium olives is "Mediterranean Snacking".
The three doypacks have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves. The photographs pursue this same distinction and class.
In terms of art management, they pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight. Finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.

Publicado en Design, Creativity, Food

10April

Orchidée Impériale de Guerlain, in a more sustainable packaging

Orchidée Impériale de Guerlain, in a more sustainable packaging

Guerlain has presented a new texture of Orchidée Impériale, the Light Cream, in a container of contemporary design design more organic and ecological.
From the shape of the jar to the case, everything has been redesigned, maintaining the same capacity (50 ml). The weight of the glass has been reduced and adjusted the volume, it has saved on raw materials (10 in place of 17) and packaging made with paper has been used unplasticized and pine cellulose, reducing carbon emissions by 55% and the weight of the jar by 60%.
The packaging volume has also been reduced by 40%. A QR code avoids the need for paper and allows the customer connect directly with the web www.guerlain.com, to consult information about the product and its method of application, in addition to its traceability thanks to access to the Bee Respect platform.

Publicado en Beauty, Innovation

08April

A Twist Up airless dispenser from RPC Bramlage for Bionike

A Twist Up airless dispenser from RPC Bramlage for Bionike

Bionike’s Defence Man Energise revitalising cream-gel and Defence Man Repower anti-ageing serum are being packed in the 50ml Twist Up from RPC Bramlage. The two-tone decoration, with the base in Bordeaux red merging into the top in black, is silkscreen printed with shaded lacquering to create a distinctive and high-quality appearance.
In addition, the Twist Up’s airless technology helps to protect the products’ natural ingredients to maintain their efficacy throughout their usage.
Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head. The dispenser offers consistent controlled dosing and hygienic application of the creams and then closes in the ‘down’ position to protect the contents. A clicking sound confirms that the dispenser has been safely opened and closed.

Publicado en Beauty, Innovation

03April

Albéa produces the mascara packaging of Lancôme Monsieur Big

Albéa produces the mascara packaging of Lancôme Monsieur Big

An intense pearly pink and a heart-embellished packaging for Monsieur Big Valentine’s Day Limited Edition by Lancôme.Albéa produces the mascara packaging of Monsieur Big Valentine’s Day Limited Edition.
Mr. Big's traditional design is transformed into a pearly pink thanks to a varnish and covered top to bottom in red hearts in silkscreen printing. A transparent UV lacquer finish completes the picture.
On the top of the cap, the emblematic rose of Lancôme is embossed on the mold.

Publicado en Beauty, Innovation

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