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18September

Atipus redesigns "L’Om" wines label

Atipus redesigns

This wine is a tribute to the elm tree, which has been a symbol for the territory and a prop of the vineyard.
The elm is a meeting point and the shadow that covers conversations. A special and unique tree like the asymmetric architecture of its leaves, in which Atipus was inspired for the design of the labels.
Creativity: Mariano Fiore.

Publicado en Design, Creativity, Beverages

16September

Lush's new cork container

Lush's new cork container

Lush uses a new reusable container for its solid shampoo. The cork box is a 100% natural, reusable and biodegradable container.
A recent study carried out by Lush on the carbon footprint of its cork boxes showed that they are the brand's first positive carbon packaging product. The Carbon Trust awarded Lush cork boxes with a zero carbon footprint certification. This certification verifies that each 35g cork box stores more than 33 times its weight in carbon dioxide, removing about 1.2 kg of CO2 from the atmosphere.
In addition, to further reduce the carbon footprint, a traditional sailboat has been used to transport the cork cans from Portugal to Dorset, United Kingdom.

Publicado en Beauty, Innovation

11September

Seram made the bow of Mademoiselle Rochas Couture

Seram made the bow of Mademoiselle Rochas Couture

Seram has used its historical know-how in trimmings to realize the bow made of grosgrain ribbon of Mademoiselle Rochas Couture new fragrance for woman. Its geometric lines and black hue catch the eye.
This new version with an affirmed volume, generously dresses the collar of the bottle, giving it a couture, sober and elegant look.

Publicado en Fragrances, Innovation

09September

Vibranding creates a brand book for Chupa Chups

Vibranding creates a brand book for Chupa Chups

Vibranding has created the graphic criteria so that anyone with a Chupa Chups license for food and drinks can develop their packaging and their commercial communication elements within a specific visual code.
The basis of this visual code were the flavors of Chupa Chups themselves. Vibranding's idea was to represent them graphically with waves of colors, where the pattern they created as a unifying element in the brand architecture of this project originated.
They also maintained the combination of colors associated with each flavor in the new visual universe of licenses and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.

Publicado en Design, Creativity, Food

04September

Texen reveals a jaspé décor for the caps of Armani’s Acqua Di Gioia

Texen reveals a jaspé décor for the caps of Armani’s Acqua Di Gioia

Texen was asked by Armani to create a jaspé effect for a cap in four different shades. The four fragrances Acqua di Gioia are now sublimated by the crystalline beauty of a thick-walled bottle and a pebble-shaped cap with a mottled jaspé finish set in Surlyn.
Armani asked Texen Industries to create this pebble-shaped cap, made with an injected material to reveal both transparency and depth. Texen achieved this jaspé effect thanks to a tailor-made injection process.
After a period of research, Texen developped an innovative industrial process. The technique lies in the mixing of different materials during the injection phase and the alchemy born from their fusion temperatures and their viscosity. Assembled with a transparent PP insert, the cap is injected using a specific mold. The unusual jaspé effect is enhanced by the transparency of Surlyn.

Publicado en Fragrances, Innovation

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