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18February

Torres 15 Skyline Collection Barcelona stands out with a packaging designed by Dorian

Torres 15 Skyline Collection Barcelona stands out with a packaging designed by Dorian

Since its origins in 1870, Familia Torres has combined tradition and innovation to become a reference company for wines and brandy throughout the world.
Dorian was commissioned to create the image of a limited edition of his Torres 15 brandy for 'travel retail', which was meant to be a tribute to Barcelona and which should be recognizable to buyers from anywhere in the world.
For this, they focused on representing Barcelona without artifice, through some of its most emblematic and recognizable buildings, thus creating a skyline through a careful illustration and finishing at the height of a luxury product.
In the box was used to divide the skyline into four parts, leaving on each side of this case the protagonist was only one of these buildings. A resource that in addition to visually enrich this piece, allowed to have two different fronts and at the same time it gave rise to be able to build a landscape with a complete skyline if the four sides of the case were combined in a linear, something that gave more presence to the product in the point of sale.

Publicado en Design, Creativity, Beverages

13February

Vibranding designs the packaging of Mushroom Forestry

Vibranding designs the packaging of Mushroom Forestry

Mushroom Forestry is a company specialising in cultivating high-quality organically-grown mushrooms, located in Australia. The undersides of some varieties form shapes of great visual power and it is where the spores come from, essential to create new mushrooms.
Vibranding therefore used a serif typeface with the contrast and depth necessary to go with a warm background. A traditional typography but with angular forms to denote modernity.
The mixture of different tones, browns, oranges, yellows and blues, recalls the colours of the mushrooms themselves, of the forest, of nature…

Publicado en Design, Creativity

11February

The good yogurt

The good yogurt

Yogurts are one of the most consumed products in Spain. Far is its "medicinal" use: it has been a long time since they left pharmacies and reign in supermarkets and food stores. The original glass jars were replaced by plastic containers, the glass being relegated to enriched yogurts, usually at a higher price.
One of the changes of greater impact was the passage to the rounded container that gave Danone a few years ago; later, it launched new varieties with a brand image that evoked its history and, recently, it has started a campaign coinciding with the centenary of its foundation in which it speaks of the love of parents towards children (Danone was the nickname of Daniel, son of Isaac Carasso, who was the one who started making yogurt in a workshop in Barcelona).
It also highlights the appearance of the doypack, especially for the Horeca channel, because at the moment it does not have great acceptance among the general public. An example is Danone Pro, in a flexible package type doypack with a modular and precise opening.

The emergence of private label brands such as Hacendado de Mercadona, which was clearly established in the market, and of less known brands was a shock to traditional firms. We refer to La Fageda, Pastoret, Ametller Original, Granja Comas, Armengol, La Torre (with a packaging designed by Puigdemont Roca) ... with a totally different branding, new flavors, own productions and an innovative image.
In the case of the Ametller Origin yogurts, Little Buddha created an identity that conveys the real and close relationship of the Ametller family with the land and its commitment to offer the most natural products, from its control of production, with a design grid that allows to identify the brand and ensure a strong graphic consistency, while differentiating each category and each product.

Another example, Pastoret, with a packaging designed by Lateral Branding. In the 125 g yogurts, the plastic was abandoned to use a waxed cardboard tub, with personalized decoration of each flavor through illustrations. For the Caprichos de Yogur, a jar in glass was chosen, which allows to see the different layers of product, with a small book attached around the small jar with a string.
Traditionally, the glass was associated with the most «premium» desserts and especially with La Lechera, a Nestlé brand, which, when it launched its yogurts with jam, renewed its packaging while retaining the glass container that characterizes it - who does not remember the ads in which you could hear the noise of the spoon against the empty glass?.
Finally, a separate chapter deserves liquid yoghurts, whose rise is part of the growing trend of consumption of on-the-go products, in plastic bottles with integral design sleeve.
#maicapackaging

Publicado en Innovation, Food

06February

Samutin designs the new packaging of Oliveda

Samutin designs the new packaging of Oliveda

The new packaging design of the German luxury natural cosmetics brand Oliveda relates its story artistically, like a diary, bathing it in warm colors.
Seemingly chaotic at first glance, on closer inspection the packaging communicates a strong unity, a message.
Thanks to the new design concept by Samutin, Oliveda products radiate naturalness, style, ancient healing knowledge and modern practicality. In this way, the products are a perfect fit for the body-conscious, healthy lifestyles of customers

Publicado en Design, Creativity, Beauty

04February

Café Bônheur de Lancôme

Café Bônheur de Lancôme

With the new makeup collection this season, Lancôme highlights Parisian elegance and spring spirit. As a tribute to Paris, the cases are inspired by the colorful and famous wicker chairs that fill their cafes and bistros.
Among the products that are part of this new range, include Blush in Capitals, a limited edition blush whose powders form the word "Lancôme" in capital letters; and the iconic Lancôme Absolu Rouge in a top coat that highlights the lips with a layer of brightness and luminosity.

Publicado en Beauty, Innovation

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