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23October

MPO makes a special case for Marqués de Murrieta

MPO makes a special case for Marqués de Murrieta

A special case-chest created by MPO that honors the traveling character of Marqués de Murrieta, the entrepreneurial spirit and the commitment to export their wines.
Chest inspired by the travel trunks of the late nineteenth century, shaped like a postman bag, peak closure simulating an envelope and laid-out Kraft material. It stands out for its bi-chromatic graphic design, the bicolor ribbon with the colors of the brand and the closing flap with magnet, which allows easy handling.
The material is 100% recycled cardboard / paper, minimizing the carbon footprint and environmental pollution; It is a packaging that can be reused, made with recycled and recyclable materials.

Publicado en Innovation, Beverages

21October

Glenfiddich Grand Cru, in a GPA Luxury pack

Glenfiddich Grand Cru, in a GPA Luxury pack

Glenfiddich is known for its ilimited edition creations, the latest of which is Grand Cru: a 23-year-old single malt finished in French cuvée casks. This whisky comes in a GPA Luxury pack.
GPA Luxury has created the structure: a super-premium rigid board box with a rotating central compartment.The front of the pack is embellished with a striking spray of gold and silver and it also boasts the Glenfiddich Grand Cru branding, which has been foiled and embossed for maximum visual impact. The final touch is a colour-matched gold grosgrain ribbon which allows the user to pull back the front panel and smoothly rotate the pack open.
Inside, the main compartment is lined with satin gold paper, visible from the front and creating a border effect around the front panel when closed. Upon opening the pack, the bottle compartment is revealed. Modelled after the Glenfiddich “tround” is the black triangular base fitment where the whisky sits. Another fitment holds the top, ensuring its safety during transit.
The final detail is a backdrop lined with the same satin gold paper that covers the interior of the main compartment. This backdrop features tapering triangular lines which create the effect of the bottle being lit from behind.

Publicado en Innovation, Beverages

16October

The packaging of Promise by Jennifer Lopez, carried out at STO

The packaging of Promise by Jennifer Lopez, carried out at STO

The packaging of Promise by Jennifer Lopez (Designer Parfums), which worldwide launch is in progress, has exclusively carried out at Stoelzle Glass Group (STO) in 10/30/50/100 ml.
Beautiful vivid engravings for this bottle on which a metal plate, the brand's signature, has just been placed in the hollow. The fragrance's pretty color takes on all its light through all the facets of the bottle.
Photo credit @DR JLO/Designer Parfums.

Publicado en Fragrances, Innovation

14October

Supperstudio wins a Pentawards for the design of Bon Fromage

Supperstudio wins a Pentawards for the design of Bon Fromage

In the Food category, Bon Fromage packaging, designed by Supperstudio, won a Pentawards Silver 2019 award. A special design for the star product of this brand, the selections of cheeses to share. The graphic design is inspired by the different shapes of the different varieties of cheese.
The jury recognized the creative value of this work with a visual key inspired by the variety of shapes of cheeses, which mixes natural and austere materials, such as kraft cardboard, with luxurious finishes such as stamping.

Publicado en Design, Creativity, Food

09October

Delamata Design signs the rebranding of Rianxeira

Delamata Design signs the rebranding of Rianxeira

Delamata Design won a silver Pentawards award with the rebranding of the entire range of Rianxeira products.
Rianxeira presents in 2019 its new brand image and renewed packaging according to its positioning focused on sustainability, transparency and healthy living. The challenge for the agency was to achieve a renovating change without losing the essence of the brand.
The proposal was to return to the origin of the brand and to a concept that had been lost in time. The agency decided to return to the first Rianxeira logo based on Sophia Loren's performance in "La donna del fiume", which inspired a visionary Jesús Alonso Fernández, founder and honorary president of the Jealsa-Rianxeira group, who registered the Rianxeira brand logo in 1958. Since then, the image of this beautiful brown woman holding a basket of fish with her arms held high has traveled around the world.
The main objective achieved thanks to this design proposed by Delamata Design was to break the codes established in the sector and create a fresh, new and iconic image for Rianxeira's packaging. 

Publicado en Design, Creativity, Food

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