Advertising
13July

New Pepsi MAX® packaging

New Pepsi MAX® packaging

Pepsi MAX, Pepsi's zero sugar drink, renews its packaging to reinforce the iconicity of its logo, maximizing its brand visibility and the appearance of the product. A commitment to a more disruptive design, which highlights the shapes of all packaging and highlights its zero sugar formula, with the predominance of the brand's characteristic black, blue, white and red colors, in two new formats: the Sleek can and the AXL bottle.

The Sleek can, with a more premium elongated design, replaces the traditional can format. The AXL bottle introduces a more accentuated twist to its design, following the style developed by the brand in its glass bottle.

The new image enhances the sinuous shapes of its packaging, which gains in ergonomics, while incorporating design elements that enhance the iconic ‘Pepsi Globe’ in an illustrative game that gives it more prominence.

On the occasion of the launch of its new packaging, Pepsi MAX has launched a collaboration with the Spanish artist Abraham Menéndez, better known as 'Abe The Ape', and the photographer Manu Toro, who have developed together with the brand a creative imaginary, inspired by new packaging. A graphic line that has resulted in two original illustrations and two oneiric photographs that will give life to the new image of the packaging, revealing what ‘The most instagrammable food’ and ‘The coolest dinner’ would be in which Pepsi MAX cannot be missing.

Publicado en Innovation, Beverages

08July

Courrèges selects a Coverpla bottle for its launch of sustainable line Colognes Imaginaires

Courrèges selects a Coverpla bottle for its launch of sustainable line Colognes Imaginaires

Courrèges presents a line of 100 % eco-designed fragrances. Named Colognes Imaginaires, the collection is the result of a marketing approach initiated by the brand in response to new consumer demands. The four different natural fragrances, available in a 100ml format, demonstrate a sustainable approach, from the juice to the outer box via all the different packaging components.

In line with its sustainability strategy and consistent with the shape of its historic bottles, Courrèges chose the Verdi model in lightweight glass. Coverpla added an adjusted pump on a screw collar (CV15). As such, the product can be refilled at the point of sale or recycled once the pump and metallic parts have been removed.

Designed by Coverpla, the Verdi model is part of the Ecoline range from Luigi Bormioli. It reduces material usage (by up to 40 %), using 100g of glass for a 100ml container. This approach allows an average 60 % reduction in carbon dioxide emissions throughout the value chain, from production to sourcing (compared with either plastic or blown or molded glass).

Publicado en Fragrances, Innovation

06July

A sensory design for Essabó soaps

A sensory design for Essabó soaps

Packaging and display design, logo redesign and art direction for the collection of Essabó cosmetic and ecological soaps by Jabones Beltrán, made by Tati Guimarães-Ciclus. A sensory design with minimal environmental impact.

Claudia Blin's watercolor illustrations express the delicate mix of oils and fruits, and refer to the artisanal process of making her soaps.

Inside the packaging, you can see the origin of its ingredients and the history of the family.

The design of the display-exhibitor is simple and elegant to give prominence to the collection of soaps at the points of sale. It is shipped flat to reduce volume and CO2 emission in its transport. It mounts easily and is durable.

All the materials used in the packaging and the display are biodegradable and compostable. Both are sustainable and economical in production.

The packaging does not have glue and the paper used is chlorine free. Inside, a biodegradable cellulose film was applied to preserve the perfume and humidity of the soap without having to add a plastic wrap to part of the cardboard packaging. This film is compatible with cardboard, which makes recycling easier. Discontinuous cuts were added to the folds to speed up packaging.

The exhibitor is made with the minimum of wood, local and controlled stocking. It has no ink. It is laser cut and printed and its glue is water based.

Publicado en Design, Creativity, Beauty

01July

UPM Raflatac partners with Vellamo for a sustainable label

UPM Raflatac partners with Vellamo for a sustainable label

UPM Raflatac is partnering with Vellamo, Finland’s award-winning natural mineral water for a sustainable label. Vellamo’s bottles feature UPM Raflatac Forest Film PPTM, the world’s first and only wood-based polypropylene plastic label material.

This transparent label material is constructed from UPM BioVerno naphtha, a 100 percent wood-based solution made from tall oil, a residue of pulp production, originating from sustainably managed forests.

“This is an ideal collaboration to showcase how labels matter when it comes to sustainable packaging,” says Timo Kekki, Vice President, Films Business, UPM Raflatac.

Forest Film PP is made from 100 percent renewable wood-based raw materials in an ISCC certified value chain and has identical quality and performance as conventional fossil-based films.

Vellamo adheres to strict natural mineral water standards to maintain its official seal of approval and high-quality status of being naturally pure, unique in taste, bottled at the source, and containing no environmental pollution or added minerals or sweeteners. The high-quality, sustainable label is an integral part of the Vellamo water brand and supports Vellamo’s CO2ZERO Sustainability Program which aims to reduce CO2 emissions during the product’s lifecycle to zero.

The label also features UPM Raflatac’s RafMore, an innovative smart label solution that allows consumers to scan the label unique to every Vellamo bottle and access real-time product lifecycle and carbon footprint data.

Publicado en Innovation, Beverages

29June

Packaging awards for Andalusian Skincare

 Packaging awards for Andalusian Skincare

Andaluz Skincare has received various awards for its packaging, including the Special Packaging Award at the III Delicatessen with Olive Oil 2020 Awards of the World Olive Oil Exhibition and the Bronze A 'Design Award 2020 granted by A'Design Award & Competition , the prestigious design competition worldwide.

Rebekah Pantaléon, creator of the Andaluz Skincare brand, wanted fresh, contemporary-looking packaging that incorporated elements of the classic design of Andalusian architecture and at the same time remembered the flora of the Andalusian countryside with which it produces its products. A design that had deep roots in the Andalusian land, but with a touch of modernity and that created a strong link with the brand and its name, Andalusian. With these ideas, she began to develop a new packaging line for her 100% eco-sustainable and organic products.

She found inspiration in the ancient tiles that cover the different rooms of the Alhambra Palace in Granada. Its geometry, symmetry, simplicity, colors and organic representations fit in with the idiosyncrasy of Andalusian Skincare.

Originally the pigment of the colors of the tiles that were made during the 13th century Nasrid Kingdom, such as blue, green, honey, white, red, orange and black, were extracted from natural minerals as a symbolic representation of nature. Based on this idea, Rebekah decided to align the color palette with the brand's products: yellow / honey for lemon, cobalt blue for lavender, etc.

Rebekah Pantaléon and Jason Bourguinon, media artist & designer, chose designs that had a link with nature, flowers and geometric shapes, reminiscent of the landscapes of the Andalusian countryside.

Publicado en Design, Creativity, Beauty

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