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30January

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging

Nestlé's Häagen-Dazs brand announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop.
Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer's front door step.
With Loop, Häagen-Dazs is debuting a reusable stainless steel double-walled ice cream container, designed by Nestlé's global research and development group in Bakersfield, CA. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers' homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container.

Publicado en Innovation, Food

28January

Padre Azul, a super-premium tequila with a packaging inspired by Mexico

Padre Azul, a super-premium tequila with a packaging inspired by Mexico

Born out of a love story between HP Eder from Austria and Adriana Alvarez Maxemin from Guadalajara, Mexico, Padre Azul is an award-winning 100% blue agave super-premium tequila.
The handmade bottle is inspired by Mexican heritage and culture. Padre azul bottles are topped with a 270-gram solid metal skull, paying homage to Dia de los Muertos and eternal friendship.
The leather jacket with lacing is a tribute to the Mexican “Lucha Libre” wrestling masks and is a tribute to “El Santo”, the most famous luchador in Mexico.

Publicado en Innovation, Beverages

23January

Nuxe chooses Note by Aptar Beauty + Home for Prodigieux® Absolu de Parfum

Nuxe chooses Note by Aptar Beauty + Home for Prodigieux® Absolu de Parfum

Note by Aptar Beauty + Home provides a delicate and refined way of applying the right amount of fragrance to the skin.
Application is smooth, precise and gradual, with one drop applied to just where it is wanted.
Note stems from 5 years of research which has produced an innovative applicator inspired by a traditional gesture of perfumery when a glass stopper was used to apply fragrance to the skin.
The Note system features a transparent applicator that fills automatically with each use.

Publicado en Fragrances, Innovation

21January

Metsä Board creates a sustainable luxury liquorice bag

Metsä Board creates a sustainable luxury liquorice bag

Sustainable luxury liquorice bag made by Metsä Board for Kouvolan Lakritsi.
Finnish liquorice producer Kouvolan Lakritsi wanted a new luxurious packaging for its confectionery. The high surface smoothness and sustainability were the reasons why Metsä Board Prime FBB 350 g/m2 was chosen.
The effects were made with special lamination techniques and high-quality multilayer embossing.
The converter was Cadpack.

Publicado en Innovation, Food

16January

Cierzo Brewing Co., the craft beer of Zaragoza

Cierzo Brewing Co., the craft beer of Zaragoza

Design: Eva Felipe. The image of Cierzo Brewing Co., the craft beer of Zaragoza, is based on the wind, a strong, dry and cold wind. 
The main element is the arrow used in weather maps to indicate the direction and strength of the wind. This arrow gives life to a logo that changes with each beer, depending on its characteristics. The strength of the wind corresponds to the alcohol content of each beer and the direction of its bitter or sweet character, as can be seen on the labels of the cans
The arrow that appears in the main logo of the brand is that of the north wind: strong wind from the northwest component.

Publicado en Design, Creativity, Beverages

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