This year, the 11th edition of the Pentawards, a worldwide competition devoted exclusively to packaging design, was held at the W Hotel in Barcelona, Spain. The gala ceremony played host to over 275 people from the global packaging design community.
The winner of Diamond Pentaward 2017 is Starck Paris (Perfumes y Diseño), the new perfume collection by designer Philippe Starck. The product is a collection of three perfumes, feminine, masculine and neutral. The concept was to create three distinct and independent designs that when together, both as bottles and in packaging, would interlink to form one sculpture. The fluid nature of the design creates a connectivity between the three fragrances, that is consistent throughout all aspects of the set.
The Platinum Pentawards 2017 are:
Beverages: Ryuta Ishikawa (Kirinzan)
Food: Infinito (Candela)
Body: Interbrand Japan (Matsukiyo - Toilet paper)
Other: Angelina Pischikova (CS – Light Bulbs)
Luxury: Stranger & Stranger Ltd (Ital Spirits – Italicus).
This eleventh edition of the Pentawards received 2,013 entries from 5 continents and 54 countries. This shows an increase of nearly 10% in enrolment over the previous year. In addition to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 46 Gold Pentawards among the 55 categories competing this year. Silver and Bronze Pentawards were also presented. In total, 32 countries are represented among the winners.