Hopes & Dreams, which satirises stereotypical handcrafted whiskey marketing in its promotion, features API Copper Kettle foil on its vintage label. The hot stamping foil from API is adding texture and sophistication to the bottle of this new bourbon. On the drink’s attractive Wild West-style label, the API hot stamping foil creates a subtly luxurious feel. It forms the ‘Hopes & Dreams’ lettering, provides a double-line trim around the perimeter, and adds gleam to two sardonic seals of approval that, upon close inspection, boast ‘Unlimited release’.
The Copper Kettle foil has a stand-out, gorgeous tone, which had an authenticity that paired nicely with the label design, designed by Chad Michael Studio. The foil is printed onto the label by Clove St. Press using an Original Heidelberg press and a copper plate.