Advertising
07June

Packaging for Utopick Chocolates created by Lavernia & Cienfuegos

Packaging for Utopick Chocolates created by Lavernia & Cienfuegos

Paco Llopis is a Master Chocolatier. He came to Lavernia & Cienfuegos with the challenge of creating a new design and unique packaging for Utopick Chocolates.

Utopick had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century. Engaged in the task of how to package the chocolate, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of its solution.

"Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation", they explain. The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalizing every bar. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched.

They reproduced the same shapes on the bar, which is pre-cut into big triangles, once again taking advantage of the ships own geometry – the symbol of Utopick.

This packaging stands out for its aesthetics, for its visual and subtle beauty, for hiding hidden passions and evoke the game, the windmills of blushes that move with the wind, like paper boats.

@MaicaPackaging
@news_packaging

utopik2

 

Publicado en Design, Creativity, Food

05June

Pujolasos is inspired by the old Russia in the design of ‘Gosha Rubchinskiy’ perfume of Comme des Garçons

Pujolasos is inspired by the old Russia in the design of ‘Gosha Rubchinskiy’ perfume of Comme des Garçons

Comme des Garçons has selected Pujolasos for the development of the exclusive fragrance Gosha Rubchinskiy, designed for the famous Russian artist. Rubchinskiy is a world-famous creator in fashion trends and his name has converted in an obligatory reference of the new generation of streetwear artists.

The perfume, crown with an ash wooden cap customized in ash gray remembers to the traditional soviet packaging for it circular forms and sober esthetic.

Appealing to the claim of environmentally friendly products, the finish is manufactured with PEFC certificate ash wood, which is guarantee of its origin from sustainably managed forests. The production and development of the finish has carried out entirely on the Pujolasos manufacture located in Sant Pere de Torelló (Barcelona).

A packaging according to Rubchinskiy's post-Soviet style, sober and resounding.

@MaicaPackaging
@news_packaging

Publicado en Fragrances, Innovation

31May

Juventus expands its universe with Interbrand

Juventus expands its universe with Interbrand

Photo: the logotype before and now. Interbrand has developed a comprehensive branding program to support the international growth plan of the Club: including strategy, visual identity, brand experience and defining the format of its events “Black and White and More.”

The new visual identity of Juventus will be implemented for all physical and digital manifestations of the brand starting in July 2017. The new identity developed by Interbrand captures the DNA of the Juventus Football Club’s aesthetic and sculpts it into the sharp lines of a strong mark, iconic and essential, capable of setting itself as the protagonist in any context and on any interface. The new logotype represents Juventus in its prime essence in an immediate and unmistakable way: the J of its name, the stripes of its jersey, and the Scudetto shield. It recalls a famous line from one of Juventus’ legendary former managers, Gianni Agnelli: “I get excited every time I see a word beginning with J in the news.”

“The result of a bold, uncompromising approach, the new visual identity overtakes the traditionalism and frameworks of football and is an expression of the courage to innovate,” observed Paolo Insinga, Creative Director at Interbrand’s Milan office.

@MaicaPackaging
@news_packaging

pelotas

Publicado en Design, Creativity

29May

The Pochet Group’s Only the brave saga continues

The Pochet Group’s Only the brave saga continues

Diesel Only the brave High, the new edition for 2017, alludes to the strength needed to reach the top and draws inspiration from cool mountain peaks.

Pochet du Courval assisted the creative teams at Diesel Parfum in developing the ideal tint for the lacquer. This new version is illuminated by an ice blue varnish concentrated around the finger bones, bringing to mind reflections of an iceberg.

The colour spreads perfectly and evenly along the whole length of the iconic bottle, created by Pochet du Courval, right to the clenched fist.

The galvanised signet ring by Qualipac adds the finishing touch, almost like a trademark.

The result of the new collaboration between Pochet Group and Diesel is an impactful packaging that conveys freshness.

@MaicaPackaging
@news_packaging

Publicado en Fragrances, Innovation

24May

Eden Mill by Berlin Packaging, NACD Gold award winner

Eden Mill by Berlin Packaging, NACD Gold award winner

Eden Mill (Eden Mill Distillery and Brewery) has win a gold medal at the NACD (National Association of Container Distributors) 2017 Packaging Awards. The Packaging Consultant was Paolo Marazzi, Bruni Glass, a Berlin Packaging Company – Milan.

The brand wanted a distinctive packaging when it launched its “Art of the Blend” whisky in 2016. The resulting custom-designed bottle includes small, pyramid-shaped embossments and a diamond-shaped labeling panel, achieving a striking look while still accommodating the intricate neck design and the unique labeling space.

2017 marks the eighth consecutive year Berlin Packaging has been awarded gold medals at the NACD 2017 Packaging Awards. Four of the company’s eight medals at the NACD competition this year were gold; in addition, Berlin received one gold and one silver medal at the NRHA (North American Retail Hardware Association) 2017 Packaging & Merchandising Awards.

@MaicaPackaging
@news_packaging

Publicado en Innovation, Beverages

<<  29 30 31 32 33 [3435 36 37  >>  

 

 

Location

Rambla de Catalunya nº 5 1º 3ª
08007 - Barcelona
Spain

Contact

Phone: +34 93 434 21 21
FAX: +34 93 418 90 41
Contact by email

Press releases

Send us here your press releases for its publication

Distribution

5,000 issues + 1,200 issues for trade fairs

Copyright © 2018 NewsPackaging. All rights reserved.