As part of its popular "Share a Coke" campaign, Coca-Cola is personalising 2,000 million containers in the Coca-Cola family across 13 European countries. It is replacing its iconic logo with the names of various holiday destinations, including 15 Spanish hotspots.
Ibiza, Palma de Mallorca, Menorca, Gran Canaria, La Palma, Lanzarote, Tenerife, Malaga, Marbella, Valencia, Alicante, Barcelona, Cadaqués, Tarragona and Seville are the Spanish cities featured since May on different Coca-Cola varieties in a number of European countries (Coca-Cola Original, Coca-Cola Light, Coca-Cola Zero Sugar, Coca-Cola Zero Sugar Zero Caffeine and Coca-Cola Caffeine-Free).
In addition to the Spanish cities, the names of other top global destinations such as Cancun, the Bahamas, Bali and the Maldives also appear in this initiative.
Spain's Coca-Cola campaign is also offering dream giveaways. From 1 June to 15 September, consumers could be in with a chance of winning one of 107 trips to 31 different destinations, both national and international. To enter, all you have to do is enter the pin code that appears on the 330ml plastic bottles and cans at www.sienteleverano.es.
The media campaign also includes a 10'' advert on TV, undertaken by the advertising agency Ogilvy.