79 ACTUALIDAD I NEWS Acesur has been a benchmark in the olive oil market since 1840. How has the sector evolved? To what extent has the olive oil production process changed? The olive oil sector has undergone a profound transformation in recent decades, both from a technological and market perspective. We have moved from a more artisanal and less standardized model, heavily reliant on traditional knowledge and with a predominantly local market in terms of production, to a globalized, highly technological environment where digitalization, efficiency, and quality play a key role. In particular, the evolution of the production process has been radical. Today, we understand that the quality of the oil begins in the field—in the management of the olive grove and the decision regarding the harvest time—and ends in the mill with continuous, efficient, digitalized, and sustainable processes incorporating new technologies that allow us to preserve the nutritional and organoleptic qualities of the oil to the fullest extent. Furthermore, traceability is complete: we can monitor the product from the olive grove to the bottle. Chemical analysis technologies have also evolved significantly, allowing olive oil companies to perform many more and better quality controls. Although the essence of tradition remains the same—extracting the finest olive juice—innovation has allowed for extraordinary improvements in the stability and sensory profile of olive oils, positioning the Spanish olive oil sector—and companies like Acesur—as international leaders without abandoning their historical heritage. Your products are in more than 120 countries. In how many do you have own plants? Acesur has a solid industrial base with a production presence in various strategic markets. We have bottling plants in Vilches (Jaén), Dos Hermanas (Seville), and Suffolk (Virginia, USA), which allows us to respond to both the national and international markets with high standards of quality and efficiency. In addition, we have our own olive mills in locations such as La Roda de Andalucía, Jabalquinto, Montoro, and Mora de Toledo, where we produce our own olive oil, reinforcing our control over the origin and quality of the oil from the very beginning of the process. This structure is complemented by a network of sales offices in strategic markets such as the United States, the United Kingdom, China, and Brazil, allowing us to be close to our customers and adapt to the specific needs of each country. Thanks to this industrial model, Acesur can operate effectively in more than 120 countries. What is your positioning at the national and international levels? At the national level, Acesur is one of the leading players in the olive oil sector, with brands highly recognized by consumers such as Coosur, La Española, and Guillén, and a strong presence in the retail channel. In fact, according to data from Kantar Worldpanel, we are present in almost half of Spanish households, reflecting consumer confidence in our brands. Furthermore, we hold a leading position in the national market for virgin and extra virgin olive oil. Our history, dating back to 1840, confirms our status as a company with extensive experience and product knowledge. Internationally, we have a presence in over 120 countries with our La Española brand, leading the market in about 20 of them. This global reach demonstrates our ability to adapt to very diverse markets. We compete not only in volume but also in value, focusing on quality, innovation, and the development of products that respond to global consumption trends in each market. Are Coosur and La Española your leading brands? What are your best-selling products? Indeed, Coosur and La Española are our most iconic and recognized brands, both in Spain and in international markets. Each one has a specific positioning, allowing us to cater to different consumer profiles and consumption occasions. In the case of La Española, it maintains a very significant position in the Spanish market in the mild olive oil category, where it enjoys high market penetration. Furthermore, it has established itself as a leading Brand in innovative formats like sprays, where sales have quadrupled in recent years, adapting to new
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